The Stakes for Effective Commercialization Have Never Been Higher

Why a clear and aligned vision for the brand across the product lifecycle matters early »

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Like you, we don’t believe in one-size-fits-all solutions. As a committed and thoughtful partner with you, our team of vetted experts will develop a work plan adapted to your objectives, timing, project size, and budget. Based on this plan, we’ll apply the optimal mix of our skills and expertise, including:

Integrated Strategic Commercialization Planning

  • Strategic commercialization and launch plan development
  • Comprehensive launch plan reviews to help ensure commercialization excellence and competitive differentiation
  • Commercial opportunity assessments
  • Target Product Profile (TPP) and Target Product Claim (TPC) creation and refinement
  • Go-to-market strategy and critical success factor prioritization
  • Reimbursement strategy and value demonstration analytics
  • Market development – physicians and allied health care professionals, patient advocacy groups, pharmacists, regulators, and payers
  • Market, competitor, and situation analysis
  • Clinical development strategy, endpoint selection, and optimal labeling strategy
  • Lifecycle management
  • Portfolio strategy and pipeline optimization
  • Tactical planning – personal and non-personal education and promotion

Message Platform and Communications Strategy

  • Evaluation of science and points of difference from current/emerging standards of care
  • Development of compelling and differentiated product positioning, core messages, and sequencing strategy
  • Integrated communications strategy & conference planning

Business Development and Alliance Capability Building/Leadership

  • Due diligence – Asset identification and screening
  • Assessment of strategic and portfolio fit
  • Partnering strategy and recommendations
  • Negotiations strategy, planning, and support
  • Customized partnering, capability, and investor presentations
  • Alliance management capability creation, strategies, and tools

Physician Group and Patient Advocacy Strategy Development and Facilitation

  • Key Opinion Leader (KOL) identification and profiling
  • Advisory boards and facilitation
  • Patient group partnering and collaboration
  • Resource planning
102 Koles Drive