NEED:
Innovative and market-leading generics & biosimilars firm needed a comprehensive strategic approach to commercializing the firm’s first US market entry with a proprietary neurology molecule leveraging novel reformulation and drug delivery technology

SOLUTION:
StraNexa collaborated with the firm’s team to develop a holistic strategic commercialization approach, along with major tactics. Our plan included

• Refining the client’s product development approach, along with targeted market development and pre-marketing activities
• Ensuring optimal differentiation and positioning within a large and competitive market

OUTCOME:
AN EFFECTIVE FOUNDATION FOR FUTURE LAUNCH PLANNING AND ACTIVITIES.