• Differentiated strategy and seamless execution across the product lifecycle starts early with clear vision and focus
  • Encompasses many different and interrelated activities that are often complex and heavily cross-functional
  • Goal to achieve step-changes in innovation and execution that matters to patients, clinicians, and payers

Figure 1: Major Product Lifecycle Phases and Importance of Seamless Cross-functional perspective and Integration

Figure 2: Half of biopharmaceutical product launches do not achieve expected peak sales

102 Koles Drive
Doylestown
PA
18901
USA